Tuesday, April 15, 2014

How the Air Fare Game Works

Aruba Bound
I have heard people say they think airlines set airfares by throwing darts at target prices on a wall. It is actually much more complicated than that.

"Every airline employs a cadre of fare revenue managers. These are the folks who adjust airfares throughout the day, depending on route, season, demand, supply and other factors. They're a notoriously tight-lipped bunch, but, on condition of anonymity, we got one to explain how the fare game works."

Confessions of an Airline Revenue Manager

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