Aruba Tourism Authority Launches The Happiness Builder

AN IMMERSIVE, DIGITAL TOOL TO CREATE A PERSONALIZED ISLAND EXPERIENCE

ORANJESTAD, Aruba, July 27, 2015 /PRNewswire/ -- While today's tech-savvy traveler may rely on Instagram, Facebook or even Periscope to document their epic moments during and after a vacation, Aruba Tourism Authority (ATA) has launched a new interactive experience allowing visitors to share their perfect Aruba vacation before ever stepping foot on the popular Caribbean island.

"The Happiness Builder is a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba," said Michael Beaujon, Digital Marketing Manager of ATA. "Simply pick your six favorite clips, add some happy music, personalize a message and share your own 'Shortcut to Happiness' video itinerary with friends and loved ones."

Hilton Hotels & Resorts Expands Caribbean Portfolio with Opening of Hilton Aruba Caribbean Resort & Casino

New Beachfront Hilton in Palm Beach, Aruba Welcomes Travelers to One Happy Island

ORANJESTAD, Aruba & MCLEAN, Va. July 15, 2015 02:00 PM--(BUSINESS WIRE) --Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide (NYSE: HLT), announced today the opening of the 355-room Hilton Aruba Caribbean Resort & Casino, a 15-acre beachfront oasis in Palm Beach, Aruba. With a privileged location on picturesque white sand beaches, this upscale resort in Aruba welcomes travelers to one of the Caribbean’s most desired destinations.

“The opening of Hilton Aruba Caribbean Resort & Casino is celebrated with pride”
“Aruba is the quintessential Caribbean island with its strong European influence, long stretches of white beach and eclectic culinary scene,” said Rob Palleschi, global head, full service brands, Hilton Worldwide. “As one of the most revisited destinations in the region, this opening marks an important milestone as we continue to expand our global presence and deliver on our commitment to providing diverse experiences for our guests.”

How Innovation and Sustainability Are Transforming Tourism

June 18, 2015-  The "2nd International Executive Forum on Tourism Innovation and Entrepreneurship” will take place at the USC campus in Columbia, SC on August 3rd and 4th 2015. Hosted by the University of South Carolina, in collaboration with the Aruba Management Institute for Sustainable Tourism and Development (AMISTAD) and the University of Aruba, the forum will gather industry leaders, government officials, business entrepreneurs and scholars from the America’s, the Caribbean, and Europe to discuss leadership strategies and business solutions for innovation and entrepreneurship in tourism development.

GoPro Aruba 2015

Hooiberg Aruba

The Hooiberg Aruba from Jeroen Lucas on Vimeo.

Award Winning BLT Steak Set to Debut at The Ritz-Carlton, Aruba This August

Luxury Aruba Resort to Introduce Island's Newest Culinary Experience

ORANJESTAD, ARUBA--(Marketwired - Jul 2, 2015) - In partnership with ESquared Hospitality, The Ritz-Carlton, Aruba proudly announced today that a new BLT Steak restaurant will debut at the luxury resort this summer. Set to open in August, the critically acclaimed restaurant will celebrate its second outpost in the Caribbean, following the extraordinary success of BLT Steak at The Ritz-Carlton, San Juan.

"We are thrilled to introduce BLT Steak to the destination as the quintessential American steakhouse," said Steven Redkoles, general manager of The Ritz-Carlton, Aruba. "We are confident that such a well-recognized and sophisticated culinary brand will find great success here in Aruba."

Aruba, Dutch West Indies - The Happy Island